Speakers

Modalgo


on stage

29 Mar 2018 , 15:15 - 16:45 @

Pitch Sessions

about

Modalgo is a two-way travel and transport data brokerage platform. It is driven by personal journey data that travellers themselves gather on a gamified travel app. It makes profit from transport stakeholders who subscribe to this interactive source of rich data and insights. We believe that people - individual travellers - are the most sophisticated and powerful moving parts in the transport system. Just think of how many choices and decisions you make before, during, and after any journey: not only where you are going, but also by what routes, by what forms of transport, at what times and with whom you travel. Now put yourself in the position of any of the organisations or services which could have an effect on your journey. How much do they know about your trip? Say you use a journey planner, a travel smartcard and a navigation app. Maybe parts of your journey are picked up by sensor systems across roads and public transport. All the fragmented data this creates for different transport organisations doesn't give them any sort of view of what they call your "end-to-end journey." So they have very little context for improving their services to you and making transport more efficient and less annoying: more "connected." Modalgo places the individual traveller at the heart of connected transport. Our game app can motivate you to collect your own travel data and then share it with transport organisations which you think will make your travel experience better. The first aspect of this will be a mobile travel game which works on your phone. It tracks how you travel and returns all that data to you in useful, interesting, and entertaining ways: a colourful, interactive account of your travels, which you can compare to that of other people and get rewards for. You can also add your own observations and stories - to reflect your reasons for and your opinions of your different journeys. The second motivation is the opportunity to engage, easily, with some of the transport organisations you think can make travel better for you and other people. Our principle of Data Independence and Portability means you will have full and transparent control over this sharing of data and insights round your travel. The Modalgo platform will manage all the data and information travellers generate, collect, play with, and share.

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